The foggiest answer one could get for the reason of the dismissal of Brian Burke was that those who run the marketing for the Toronto Maple Leafs feel he wasn't right for the "brand".
Which is odd of course, because it's probably one of the only brands that is immune to being tarnished (from a business profit standpoint) ever, under any circumstances, proven track record. The Hockey team was just rated by Forbes magazine to be worth a Billion Dollars despite over 40 years of mind boggling dysfunction and failure.
Good to see the marketing men have their priorities straight when it comes to running a hockey team. Damn shame we will never get to see that HBO special on the Winter Classic... scene opens... Pan shot of Toronto... Narrator- "But Back in Toronto things are anything but calm as Hockey Nation calls for heads to roll after the ugly 8-0 loss in Philadelphia the other night. A Local paper runs a story attacking the leafs young goal tending tandem, and team General Manager Brian Burke is anything but amused"... (let camera roll on Burke).
That's the problem with television, it always lets you down.
But really, sources close to Leaf Management: The Rogers and Bell jingle department are rumored to have noticed that Toronto Maple Leaf Google searches had lagged behind "Pure NHL Google search quires" for the third day straight. That's when veteran jingle smith Ralph Johnstonerbreath, who happened to be writing a song about Bell's new 19G smart phone for the upcoming spring commercial sessions, had the idea that the Leafs should make a big splash to steal the "thunder" from it's rival "NHL corporation", who had booked a press conference that day to announce the ratification of a new deal and to serve a symphonic and tear jerking apology to it's precious fans that it cares so dearly for.
So a 28 million dollar rapid micro study was commissioned asking the simple question "What move can the Leafs make that will cause the biggest splash on news sites with specific reference to news sites branded in the direction of our core company values connected to commerce opportunities". It was then decided that firing Brian Burke was the direction the board of directors chose after an unfortunate debate on how to publicly "pants" team captain Dion Phaneuf showed no logical avenues for execution.
Which is odd of course, because it's probably one of the only brands that is immune to being tarnished (from a business profit standpoint) ever, under any circumstances, proven track record. The Hockey team was just rated by Forbes magazine to be worth a Billion Dollars despite over 40 years of mind boggling dysfunction and failure.
Good to see the marketing men have their priorities straight when it comes to running a hockey team. Damn shame we will never get to see that HBO special on the Winter Classic... scene opens... Pan shot of Toronto... Narrator- "But Back in Toronto things are anything but calm as Hockey Nation calls for heads to roll after the ugly 8-0 loss in Philadelphia the other night. A Local paper runs a story attacking the leafs young goal tending tandem, and team General Manager Brian Burke is anything but amused"... (let camera roll on Burke).
That's the problem with television, it always lets you down.
But really, sources close to Leaf Management: The Rogers and Bell jingle department are rumored to have noticed that Toronto Maple Leaf Google searches had lagged behind "Pure NHL Google search quires" for the third day straight. That's when veteran jingle smith Ralph Johnstonerbreath, who happened to be writing a song about Bell's new 19G smart phone for the upcoming spring commercial sessions, had the idea that the Leafs should make a big splash to steal the "thunder" from it's rival "NHL corporation", who had booked a press conference that day to announce the ratification of a new deal and to serve a symphonic and tear jerking apology to it's precious fans that it cares so dearly for.
So a 28 million dollar rapid micro study was commissioned asking the simple question "What move can the Leafs make that will cause the biggest splash on news sites with specific reference to news sites branded in the direction of our core company values connected to commerce opportunities". It was then decided that firing Brian Burke was the direction the board of directors chose after an unfortunate debate on how to publicly "pants" team captain Dion Phaneuf showed no logical avenues for execution.
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