This is a News Story in whatever the hell era we live in now a days. The numerous insanities rain down like anvils in a 70's cartoon episode... but that was violent... we can't have violent cartoons... our kids might grow up to be idiots. Is it too late?
Basically the news story is saying a stupid idea is failing because people are getting wise to that kind of stupid, so we have to change the way we deliver stupid. It say's people are tired of seeing some lying jackass in a suit and briefcase push some cause that will put the public in great peril. Remember this is a big PR firm hired to SELL THE IDEA THAT A OIL PIPELINE IS A GOOD THING FOR THE PEOPLE WHO MAY ONE DAY NEED TO LIVE OFF THE LAND THAT IS BEING DESTROYED FOR SHORT TERM GAIN FOR A FEW.
Right the NEWS STORY is how some big PR firm is going to win the hearts of the citizens. Basically saying THIS IS HOW WE SHALL DUPE THE SHEEPLE.
First background checks on those who oppose you... well of course it is a "campaign-style approach"... perhaps if you can dig up something on somebody that liked a facebook page you could extrapolate that into a big story on how opponents to your great "family values" cause tend to be serial criminals.
The PR firm believes that there needs to be a "perpetual campaign to protect and enhance the value of their pipeline". You start to wonder if the taxpayers will be on the hook for any of this "perpetual campaign"?
Then you get the usual nonsense where they use the "three pronged approach" card... you know promote your angle, attack the opposition and then hire some shills to message on your behalf.
The real killer here is the "targeted messaging" section... this is where they will track citizens online behaviors and lead them to their individualized "trigger points" with the ultimate goal of turning them into activists, and then of course "champions". These people will then be willing to testify during hearings, or share their personal stories for various advertising campaigns. Believe it or not 50 people have already given "on camera" testimonials to this cause that a PR firm got them excited about by pushing their buttons.
You would think it would be amazing that a news story like this could exist, but these types of things are very common... hell it's on the CBC a bunch of left wing pinko's always trying to throw dirt in the wheels of progress. You can probably safely bet that anybody who reads the whole article, and understand it for what it is, is not the kind of citizen that the PR firm is targeting to turn into an activist and then champion... we need more buzz words around here!
It is terribly disturbing however to see that beyond a shadow of a doubt, wright or wrong, for good or ill, companies will do whatever it takes to push their financial interests. It's just a game and this is how we will win it... on a dead planet, money will be moot.
Maybe I'll just call myself Champion Robertson and skip on the button pushing and lending my person for an advertising campaign... yes yes that is much more sane, and you know I'm right.
